Google France and AKQA want you to embark on a 360° urban adventure with Curio-Cité

Google France and AKQA want you to embark on a 360° urban adventure with Curio-Cité

Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (urbex) in Paris. In this first episode of #GoogleCuriocité (above), we follow David De Rueda, urban explorer and photographer, who shares the […]

Johnnie Walker’s World Class Whisky Education Now Available From Home or On The Go

Johnnie Walker’s World Class Whisky Education Now Available From Home or On The Go

Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting […]

Läkerol creates an App to connect Native Swedish Speakers with Refugees

Läkerol creates an App to connect Native Swedish Speakers with Refugees

Let´s Talk is a free app from Läkerol that connects people who speak fluent Swedish to people who need to practice the language. The App has been developed by King Agency in Sweden. A clever and refreshing way for a Lozenge Brand to encourage Social Good and ignite conversations. Willing Swedes can demonstrate another way […]

Tinder’s newest app, Tinder Stacks, lets you swipe on anything

Tinder’s newest app, Tinder Stacks, lets you swipe on anything

Tinder today is launching a new application for social polling. The company announced the debut of “Tinder Stacks,” an app for iMessage users that will let you use the “swipe to like” gesture the dating app popularized for anything you want – whether that’s polling your friends which photo should be your new profile picture, […]

Real Ale Body Launches CaskFinder App

Real Ale Body Launches CaskFinder App

The Cask Marque Trust, which offers independent accreditation and training for pubs selling cask ale, has released its CaskFinder app, to coincide with the publication of its latest Cask Report. The report includes research into the way that cask ale is sold and marketed in pubs, concluding that most pubs where cask ale is sold […]

Ogilvy & Mather China Helps KFC to Build VR Gallery

Ogilvy & Mather China Helps KFC to Build VR Gallery

Ogilvy K1ND recently helped KFC launch its very firstWeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism. Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the help […]

Land O’Lakes Donating Meals to People in Need for Every Food Photo Deleted from Instagram

Land O’Lakes Donating Meals to People in Need for Every Food Photo Deleted from Instagram

Instagram feeds are littered with food-porn photos of burgers, ice cream concoctions, pizzas and more, but Land O’Lakes wonders if the thousands of users who share food photos every day ever stop to think about the thousands more who go hungry each day. With help from The Martin Agency, Land O’Lakes created the “Delete to […]

App lets customers shop in their size

App lets customers shop in their size

EyeFitU a new fashion portal that aims to solve the eternal problem of the lack of uniformity of sizing in fashion, has gone live. EyeFitU has collaborated with high profile affiliated fashion houses: The app has 45+ online stores and 100s of brands such as Matchesfashion, Ted Baker, Net-à-Porter and Mr.Porter, Karen Millen, Asos, Warehouse […]

McDonald’s Japan Combines Consumer Micro-Moments with the Weather

McDonald’s Japan Combines Consumer Micro-Moments with the Weather

McDonald’s Japan rolled out a campaign using from the Weather category’s Weather Index when it launched a customizable menu that offered many burger variations. Using sales data from the company’s nationwide network of restaurants, together with weather data, McDonald’s Japan was able to analyze in real time when and where products were selling well, and […]

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