EyeFitU a new fashion portal that aims to solve the eternal problem of the lack of uniformity of sizing in fashion, has gone live.
EyeFitU has collaborated with high profile affiliated fashion houses: The app has 45+ online stores and 100s of brands such as Matchesfashion, Ted Baker, Net-à-Porter and Mr.Porter, Karen Millen, Asos, Warehouse and River Island. EyeFitU works with these affiliated brands to match users’ profiles and measurements with the brands size charts so shoppers can be sure of always getting the right fit leaving retailers to give their customers the very best shopping experience.
From retailers’ point-of-view, the app is a real game changer in terms of returns. According to research carried out for the BBC in May 2016 almost two thirds of shoppers who bought women’s clothes online sent at least one item back. Researchers who questioned over 1,000 online shoppers found women’s clothing had been returned by 63% of shoppers, with a huge cost to the retailers.
EyeFitU’s back end technology platform matches size charts of each brand to consumers’ measurements, giving size suggestions for many different categories of garments, shoes and accessories. Its sizing engine is a world’s first and it combines statistical data, user body sizes, measures, preferences and feedback with the the sizing of the clothing. The combination of information provided by users, brands/retailers, statistical data and user feedback continuously improves the the algorithm and sizing recommendations.
Source: Digital Strategy Consulting