Yabble launches AI image-based testing for faster, smarter concept validation

Yabble, a YouGov company and leader in AI-powered market research, has experienced strong market adoption of its AI image-based concept testing functionality.

Launched recently as part of its Virtual Audiences tool, the new capability allows brands to upload static creative assets and instantly gather feedback from AI personas that represent their target audiences in minutes. Since being unveiled to clients two months ago, the feature has proved successful – being embraced by active customers across CPG, Food & Beverage, and Technology industries who are using it to accelerate creative validation and decision-making across a wide range of use cases, including:

• Ideation, brainstorming, and iterative concept testing
• Feedback on creative territories, both written and visual
• EDM content and design testing, incorporating principles of behavioural economics
• Stack ranking new features, concepts, and messages
• Hypothetical scenario forecasting, including responses to novel products and campaign concepts
• Feedback on storyboards for video advertising

Yabble’s Virtual Audiences tool uses advanced AI to break down each client concept into visual attributes such as colour, mood, style, and message. These attributes help AI personas react to creative in ways that reflect unique preferences, needs, and pain points. Personas provide both qualitative opinions and structured quantitative ratings across four key dimensions of the images: appeal, uniqueness, relevance, and purchase intent.

The new AI image recognition functionality in Virtual Audiences works across concept testing areas – from packaging designs and new product ideas to ad campaigns and social content, enabling users to:

• Upload multiple image concepts and receive real-time feedback
• Understand which designs resonate best with their audience
• Identify which elements drive appeal, uniqueness, and purchase intent
• Receive suggestions from AI personas on how to improve underperforming concepts

Kathryn Topp, CEO & Founder of Yabble: “This is a significant step forward for AI-powered market research. For the first time, Yabble users can test creative with AI personas that can comprehend and react to concept images. Our AI image-based concept testing is fast, scalable, and gives clients the confidence to move from concept to execution with clarity.”

Source: Yabble

  AI, Innovation, Launch, Yabble, YouGov