Zeotap launches Connect deterministic offline-to-online identity solution

Zeotap launches Connect deterministic offline-to-online identity solution

Mobile data and identity platform Zeotap has launched Connect, an identity solution which deterministically matches brands’ offline CRM data to mobile identifiers, helping brands to bridge the gap between offline and online data.  The company is already working with three of the top 10 global advertisers across several key verticals such as Fast Moving Consumer Goods (FMCG) […]

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

 TabMo, the first mobile creative demand side platform (DSP), has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences. Partnering with large telecoms and exclusive enterprise partners, zeotap has access to anonymised, ID-verified mobile data as well as […]