Yonder Media and All Response Media (ARM) are working in partnership to deliver media strategy, planning and buying across multiple territories for smartphone manufacturer OnePlus, which last month launched its new flagship smartphone. Following a competitive three-way pitch, the agencies will be working together to develop and deliver media activity across the UK, EU, Nordics […]
Yonder Media, the agency formed earlier in 2018 by The Beyond Collective, has created a spoof ChatBot Media Planner that claims to offer clients a perfect replica of their current agency service in Chatbot form. Calling itself “the world’s first chatbot-powered media planning tool”, it offers to analyse each advertiser’s specific requirements before producing a […]
Campaigns from the length and breadth of the EMEA region were winners at last nights MMA EMEA Smarties Awards. The variety, diversity and geographical span were the widest yet, with entries received from all parts of the region. Whilst the UK, and Turkey were well represented, there were winning entries from Russia, Germany, France, the […]