Oath announces a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress. The campaign centres on HP Instant Ink’s Free Printing Plan […]
Verizon subsidiary Oath has begun rolling out four new ad formats, which were initially announced back in December 2017, with a focus on augmented reality (AR), native advertising, and social. The AR mobile ad unit has been designed by Oath’s Ryot team and is powered by Yahoo Gemini. It enables consumers to click to access […]
At the Cannes Lions festival, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the “post-tap world.” It offers 360-degree imagery and video on the Yahoo Gemini and BrightRoll ad platforms. Here’s the company’s description: Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When […]