Gaming for Everyone: Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

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23 countries, four continents – gaming for everyone: During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.

Gaming for Everyone: Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

Gaming for Everyone: Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

Xbox Hacks Instagram’s Shopping Bubble to Reach Would-Be Gamers

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Xbox Hacks Instagram’s Shopping Bubble to Reach Would-Be Gamers

As part of Xbox’s recently-launched ‘Jump in’ campaign, 215McCann developed social shopping carousels to mimic shopping ads. These ‘ads’ contain a series of sneakers, fashion and consumer electronics but are actually fictional in-game items for some of this year’s most popular games available on Xbox. For example, a collection of shoes targeted to ‘sneaker heads’ […]