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Home»Posts tagged with»Wavemaker

How can brands compete with Amazon’s private label ambitions?

By Newsroom on November 1, 2018   Features, Latest, Marketing, News, Showcase  

How can brands compete with Amazon’s private label ambitions?

The traditional function of a brand has been that it is a shorthand to the functional benefits of a product – Colgate stands for happy smiles. Tiffany & Co. represents romance. But on a more practical level, a brand acts as a signifier of quality; if you see the distinctive red you know you have […]

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