IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe. As part of Lufthansa’s ongoing global #SayYesToTheWorld brand campaign, it has become the first airline to launch a Watson Ads campaign, joining other brands such as Lego, Behr […]
New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time. Companies are increasingly betting big on voice with new services such as Alexa and Siri increasingly being promoted by brands and adopted by […]
Macy’s is prepping an AI shopping assistant on the back of a new partnership with IBM. The new system, called Macy’s On Call, is a mobile tool that will help shoppers find their way round 10 US stores piloting the system. Customers will be able to ask select questions such as where certain brands and […]