Uber to buy 24,000 driverless cars from Volvo

Uber to buy 24,000 driverless cars from Volvo

Uber has announced plans to buy up to 24,000 self-driving cars from Volvo as it looks to expand on its ride-booking app. The cars would be available through the Uber app to pick up passengers without a driver, giving the business its first commercial fleet of cars. The non-binding framework deal builds on a relationship […]

Volvo & AKQA launch Facebook app that allows you to configure your ideal car

Volvo & AKQA launch Facebook app that allows you to configure your ideal car

Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]

New Twitter Ad Carousel Format Integrates Public Tweets

New Twitter Ad Carousel Format Integrates Public Tweets

Twitter has unveiled a new carousel-style ad format that enables brands to leverage both their own tweets and those from other users, adding a user-generated content aspect to more traditional paid-for promoted tweets. In order to integrate tweets from other users, marketers will need explicit permission from users, confirming that they are happy for their […]