• Friend on Facebook Follow on Twitter Connect on Linked in Subscribe by Email Subscribe to RSS
  • Search

Search in Site

Lovely Mobile News
  • HOME
  • News
  • Features
  • Projects
  • Marketing
  • Apps
  • Innovation
  • Reports
  • Showcase
  • Lovely Mobile Party
  • Lovely Mobile Report, Rankings & Awards
    • 2019
    • 2018
    • 2017
  • Contact
Home»Posts tagged with»ViewersLogic

‘Second screening’ makes people more likely to take notice of TV ads, according to MediaCom

By Newsroom on May 17, 2018   Latest, Marketing, Reports  

‘Second screening’ makes people more likely to take notice of TV ads, according to MediaCom

People that use their phone or tablet while watching TV are more likely to follow up on a TV advert, contrary to what is believed within advertising circles. Viewers using a device while watching TV are 75 per cent more likely to actually follow up on an ad, according to research from MediaCom and ViewersLogic. […]

Recent Posts

  • Drive embarks on digital sustainability journey, starting with streaming technology partner SeenThis
  • InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year
  • PubMatic partners with SeenThis
  • Audiencerate to elevate first party data for Nexi
  • GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath
  • News
  • Features
  • Projects
  • Marketing
  • Apps
  • Innovation
  • Reports
  • Showcase
  • Lovely Mobile Party
  • Lovely Mobile Report, Rankings & Awards
    • 2019
    • 2018
    • 2017
© 2023, ↑ Lovely Mobile News
Log in - Powered by WordPress - Gabfire Themes