• Friend on Facebook Follow on Twitter Connect on Linked in Subscribe by Email Subscribe to RSS
  • Search

Search in Site

Lovely Mobile News
  • HOME
  • News
  • Features
  • Projects
  • Marketing
  • Apps
  • Innovation
  • Reports
  • Showcase
  • Lovely Mobile Party
  • Lovely Mobile Report, Rankings & Awards
    • 2019
    • 2018
    • 2017
  • Contact
Home»Posts tagged with»Viewability Standards

New viewability standards may give extra credit to ads that play longer

By Newsroom on March 21, 2018   Latest, Marketing, News  

New viewability standards may give extra credit to ads that play longer

The ad industry’s standards body wants help as it considers toughening the requirements to call digital ads “viewable” so they’re more comparable with TV and other media. The Media Rating Council on Tuesday issued a call for research to help gauge what would happen, for example, if it required “viewable” ads to appear on screen […]

Recent Posts

  • Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021
  • Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy
  • Adverty outlines a unique opportunity to boost monetisation significantly with seamless in-game advertising on the Unity platform
  • Mambu appoints Forever Beta as the cloud banking platform accelerates global growth
  • Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically
  • News
  • Features
  • Projects
  • Marketing
  • Apps
  • Innovation
  • Reports
  • Showcase
  • Lovely Mobile Party
  • Lovely Mobile Report, Rankings & Awards
    • 2019
    • 2018
    • 2017
© 2021, ↑ Lovely Mobile News
Log in - Powered by WordPress - Gabfire Themes