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Home»Posts tagged with»Viewability Standards

New viewability standards may give extra credit to ads that play longer

By Newsroom on March 21, 2018   Latest, Marketing, News  

New viewability standards may give extra credit to ads that play longer

The ad industry’s standards body wants help as it considers toughening the requirements to call digital ads “viewable” so they’re more comparable with TV and other media. The Media Rating Council on Tuesday issued a call for research to help gauge what would happen, for example, if it required “viewable” ads to appear on screen […]

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