42 % of all UK display ads were not seen in Q2, according to Meetrics’ latest Viewability Benchmarks
![42 % of all UK display ads were not seen in Q2, according to Meetrics’ latest Viewability Benchmarks 42 % of all UK display ads were not seen in Q2, according to Meetrics’ latest Viewability Benchmarks](https://lovelymobile.news/wp-content/uploads/2018/07/IAB_Viewability_Asia-701x394.jpg)
Meetrics‘ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the same level as Q1. Values for banner advertising decreased by one percentage point to 58% in the same period. Philipp von Hilgers, Managing Director and Co-Founder of Meetrics said: “The UK market has historically been in last place for viewability, but optimisation […]