Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million

Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million

Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced the acquisition of┬áTremor Video‘s demand-side platform (DSP), an industry-leading technology stack built for video optimisation and attribution, for $50 million. Tremor Video DSP will operate as an independent […]