Innovid acquires Taykey to provide more data to video advertisers
![Innovid acquires Taykey to provide more data to video advertisers Innovid acquires Taykey to provide more data to video advertisers](https://lovelymobile.news/wp-content/uploads/2017/12/DP4ye9JWkAA2b8S-701x367.jpg)
Innovid, one of the world’s leading video marketing platform, announced it has agreed to acquire real-time data intelligence company Taykey to provide brands with new insights into the impact of contextual relevance on video engagement. In a race towards addressability at the lowest cost, content and context of the ad environment have been sacrificed. Brands […]