Lyft’s charity feature set to take off, as it eats into Uber market share

Lyft recently introduced us to its opt-in automatic charity donation feature. Now, it has unveiled its first partner as the feature gets set to kick off on 1 May. To honour Military Appreciation Month, Lyft’s first ‘Round Up & Donate’ partner comes in the form of the United Services Organisation (USO) – a non-profit which […]