Snapchat viewers are seeing a new type of ad—ones they have to watch. On Monday, the first forced-view ads, meaning they can’t be skipped, started popping up on the app, promoting movies like “Deadpool” and “Adrift” and products such as Samsung’s Galaxy S9 and Snapple. After basing its initial ad business on an entirely voluntary […]
In its quest to turn a profit, Snapchat parent company Snap Inc. is looking for more ways to generate revenue while preventing users from defecting to other platforms. But Snapchat users may have to endure more ads in the process — and soon those ads will be ones that can’t be skipped. Snapchat will start […]
