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Home»Posts tagged with»Universal Pictures

Snapchat reveals interactive ad unit, closes sales loop

By Newsroom on August 19, 2016   Apps, Innovation, Latest, Marketing, News  

Snapchat reveals interactive ad unit, closes sales loop

  Snapchat has revealed a new interactive ad unit in Australia, launching with Universal Pictures and Maybelline. The ad format was released for Cannes Lions in June this year but it is the first time it has been available Down Under. Like a regular ad, they begin with a full screen video that plays with sound […]

R/GA Hustle’s #StraightOutta promotional for Beats by Dre earns an estimated 1.5 billion impressions

By Newsroom on July 8, 2016   Apps, Features, Latest, Marketing, Projects, Showcase  

R/GA Hustle’s #StraightOutta promotional for Beats by Dre earns an estimated 1.5 billion impressions

The Straight Outta Compton mobile app, which allows users to modify the Straight Outta Compton Logo to fit their own hometown, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. To promote Universal Pictures‘ film about Dr. Dre’s life, Beats by Dre partnered with R/GA Hustle of Los Angeles […]

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