This week, EE assembled a duo of bedroom gamers to smash speedrunning world records on hit racing video game, GRID™ Legends. EE’s speedrunners Dan Riley (from Devon) and Josh Edwards (from Bournemouth), used EE’s new Broadband Made for Gamers bundle that launches today, including its Game Mode feature and 1.6Gbps speeds, setting a total of four all-new speedrun.com records for […]
UKSAFC will work with C.A.N.’s 180+ members in working to break the economic link between advertising and harmful content The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been […]
People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]
Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation. Utiq, […]
The Circle of Trust is female led, a world first and headquartered in the north west The Circle of Trust, the Manchester founded, female led and a revolutionary world first launched in the UK last week at No. 1 Circle Square in the presence of the great and the good of the Manchester business community. […]
Aer Studios Celebrates National Recognition for Achievements in Gamified eLearning with The Data Escape Room Aer Studios, the South West-based creative tech studio, has won a BIMA Award for its groundbreaking gamification project, The Data Escape Room. This national award-winning digital eLearning tool is designed to enhance data literacy among professionals through an engaging and […]
Key to beating back fraud is widespread adoption of optimisation and prevention strategies Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its highly anticipated 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22%, the same as 2021. Worldwide […]
News follows a string of appointments as Adnami continues to scale up across Europe Ad tech company Adnami has appointed Sophie Spencer as UK Agency Sales Director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high impact display and video formats. Formerly Head of […]
Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK’s largest supermarket chain, to successfully deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who […]
Ad tech company, Adnami, has appointed James Upson as managing director for the UK and the Netherlands, as it readies itself for further expansion across Europe. James, who will also join the leadership team at Adnami, will guide the UK business and accelerate growth, whilst overseeing the opening of an office in Amsterdam to oversee […]
