YouTube changes what is deemed ‘engagement’ and ‘conversion’ on TrueView for action ads
YouTube has made a change to its attribution model for TrueView for action ads in order to better reflect “the relationship between video ad exposure and conversions”. The Google-owned video sharing platform has adjusted its attribution window to 10 seconds, meaning YouTube will now count an ‘engagement’ whenever a user clicks or watches 10 seconds or more […]
