Lingerie Brand Commits to Digital Shift after Mobile Triumphs in Driving Sales Offline

Lingerie Brand Commits to Digital Shift after Mobile Triumphs in Driving Sales Offline

Lingerie brand¬†Triumph¬†says it will focus its spend more towards digital channels as its target audience, which is getting younger, spend more time online. The decision to start looking at shifting budgets online came as Triumph realised its younger audience was spending the majority of its time online, despite still preferring to shop offline. Sheryl Wong, […]