Smaato integrates with Amazon Publisher Services to allow publishers access to premium global, mobile-only demand

Smaato integrates with Amazon Publisher Services to allow publishers access to premium global, mobile-only demand

Smaato, an advertising platform for mobile publishers and app developers, announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners with access to Amazon’s Transparent Ad Marketplace inventory. In response to publisher requests, Smaato is one of the first mobile ad exchanges to participate. Through a server-to-server integration, publishers using […]