APAC mobile ad fraud poised to hit US$56bn by 2022
Total APAC mobile ad fraud is expected to cost advertisers US$56 billion by 2022, up from $19 billion this year, according to a new study by ad fraud specialist TrafficGuard. This was outlined in a new white paper titled “Addressing Ad Fraud through Multipoint Analysis & Machine Learning” which delved into the complexities of ad […]