Facebook will cut off access to third party data for ad targeting

Facebook will cut off access to third party data for ad targeting

In a surprise change, Facebook will give up one major data source that the company uses to help advertisers target relevant users on the platform. The company just announced that it will end a feature called Partner Categories, launched back in 2013 out of a partnership between Facebook and major data brokers. Third party data […]

Snapchat may soon let third-party apps connect to user accounts

Snapchat may soon let third-party apps connect to user accounts

Snapchat is reportedly working on a new feature that will let users control which third-party apps will have access to their accounts, the media reported. The latest beta version of Snapchat has a new feature category called “Connected Apps” whose description reads: “These apps are connected to your Snapchat account. Choose an app to control […]