Majority of British consumers believe ‘extended reality’ technology will become the norm, says SYZYGY XR

By on    Latest, Marketing, Reports  

Majority of British consumers believe ‘extended reality’ technology will become the norm, says SYZYGY XR

New research out today reveals that nearly three in four shoppers (71%) say an extended reality (XR) experience would be of interest when purchasing a product or service. In addition, 81% of 16-to-34-year-old consumers believe XR will soon be used in our daily lives, while more than half (53%) would be more likely to purchase […]

Technology-driven Millennials remain narcissistic as they age

By on    Features, Latest, Marketing, News, Reports  

Technology-driven Millennials remain narcissistic as they age

SYZYGY, a full service-digital agency, partially owned by WPP, released the results of a new survey that found adult Millennials are 16% more narcissistic than other generations and remain narcissistic as they age. Given that Millennials now represent the core mainstream adult consumer, spending some $200 billion each year in the U.S., marketers are searching […]