Majority of British consumers believe ‘extended reality’ technology will become the norm, says SYZYGY XR

Majority of British consumers believe ‘extended reality’ technology will become the norm, says SYZYGY XR

New research out today reveals that nearly three in four shoppers (71%) say an extended reality (XR) experience would be of interest when purchasing a product or service. In addition, 81% of 16-to-34-year-old consumers believe XR will soon be used in our daily lives, while more than half (53%) would be more likely to purchase […]