Ariana Grande adds mixed reality ‘Sweetener’ to album launch
Island Records has partnered with locations-based experiences platform Landmrk to mark the release of Sweetener, the new album by Ariana Grande, with an innovative mixed reality campaign. The record label is expecting thousands of fans to travel to hotspots across the UK to unlock VIP prizes. Fans can discover the various hotspots via a dedicated website, and upon arriving […]