The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2016. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes the likes […]
At the 2016 Cannes Lions International Festival of Creativity, the Swedish Tourist Association along with creative agency INGO Stockholm, won a gold award in the mobile category for their creation of The Swedish Number, which allows people from other countries to call any Swede who has downloaded the Swedish Number App. In 1766, Sweden was the first country […]
In 2014, KLM threw down the gauntlet. The Dutch airline promised it would respond within 30 minutes if anyone tweeted or Facebooked with it. That audacious claim of customer service via social media came literally out of an ordeal by fire. In 2010, a volcano eruption in Iceland stranded travelers. Faced with a “tsunami in communication,” […]