UK Ad Viewability hits 18-Month High as Industry efforts yield Fruit

UK Ad Viewability hits 18-Month High as Industry efforts yield Fruit

Two consecutive increases in ad viewability over the past two quarters have seen the well watched surge to an 18-month high, driven by the demand on publishers from agency groups to place a higher percentage of ad surface areas in view. The findings are contained in the latest quarterly update from ad verification specialists Meetrics which found that in […]