UNiDAYS create new ‘AFFDEX’ measurement tool that assesses Gen Z’s affinity for leading brands
![UNiDAYS create new ‘AFFDEX’ measurement tool that assesses Gen Z’s affinity for leading brands UNiDAYS create new ‘AFFDEX’ measurement tool that assesses Gen Z’s affinity for leading brands](https://lovelymobile.news/wp-content/uploads/2019/07/UNiDAYS_AFFDEX.jpg)
Experts in brand measurement and customer analytics from UNiDAYS, a leading Global Student Affinity Network, have utilised their market-leading access to millions of college and university students around the world to create an index that measures Gen Z’s affinity for a range of leading brands. The AFFDEX covers 12 industries and is built on insights […]