Alibaba, Baidu, Tencent dominate China’s red-hot digital advertising market

Alibaba, Baidu, Tencent dominate China’s red-hot digital advertising market

Alibaba Group Holding, the world’s largest e-commerce services provider, is poised to extend its lead in China’s fast-growing mobile advertising market with forecast revenue of US$14.6 billion this year, as total spending on digital campaigns in the mainland hits a new record high. Digital advertising expenditure in the mainland is predicted to rise 27 per […]