Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices. The solution is powered by Adform’s new Cross-Device Graph, removing the need for an external cross-device vendor. The machine learning algorithm behind the graph maps […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Snap Inc. have partnered to launch a new measurement solution called Offline Sales Impact (OSI). OSI will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly manner, by matching Snapchat users with one of the UK’s largest […]
Qubit, the leaders in marketing personalisation technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing […]