Snapchat gets serious about advertising as it unveils API, ad tech partners and plans to show branded content in-between Stories

Snapchat gets serious about advertising as it unveils API, ad tech partners and plans to show branded content in-between Stories

Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands. The messaging app has been on the charm-offensive for a slice of marketers’ budgets for the past year and now it has unveiled three updates designed make it easier for companies […]