Copa90 partners with Snapchat to deliver first-person fan footage from FIFA World Cup 2018

Copa90 partners with Snapchat to deliver first-person fan footage from FIFA World Cup 2018

Youth football brand Copa90 is set to work with Snapchat to deliver exclusive World Cup 2018 content in Russia this summer. From the 2 June, Copa90 will deliver 45 daily editions in English, French, Arabic, German and Spanish. The on-the-ground content will be delivered globally, except for the United States. Copa90 will make best use […]

Snapchat approves branded content ads for publishers

Snapchat approves branded content ads for publishers

Snapchat will now allow publishers to publish branded content to its app, having previously been unable to create the ads that ran between their articles and videos within the Discover section. The deal between Snapchat and the publishers on its platform means that the likes of BuzzFeed, NBC Universal, and Vice will be able to […]

Snapchat Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do their jobs well—want to see. And such moves should intrigue revenue-minded investors […]