• Friend on Facebook Follow on Twitter Connect on Linked in Subscribe by Email Subscribe to RSS
  • Search

Search in Site

Lovely Mobile News
  • HOME
  • News
  • Features
  • Projects
  • Marketing
  • Apps
  • Innovation
  • Reports
  • Showcase
  • Lovely Mobile Party
  • Lovely Mobile Report, Rankings & Awards
    • 2019
    • 2018
    • 2017
  • Contact
Home»Posts tagged with»Skippable ads

Skippable ads offer significant value for brands despite global ad skipping trends, according to MAGNA

By Newsroom on May 11, 2018   Latest, Marketing, Reports  

Skippable ads offer significant value for brands despite global ad skipping trends, according to MAGNA

Ad skipping is a global behaviour on video content, though skippable ads still hold significant value for advertisers, according to research from IPG Mediabrands’ MAGNA and IPG Media Lab. The study of 20,000 consumers around the world found that both the UK and Canada have a skip rate of 52 per cent compared to a […]

Recent Posts

  • VeraViews Delivers First Third-Party Developed  Ad-Support Plugin for the Brightcove Web Player
  • App Radar introduces innovative Google and Apple mobile user acquisition tool
  • multilocal continues hiring spree as its steep growth trajectory continues
  • Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically
  • Wunderman Thompson and Duracell launch addictive AR Instagram game
  • News
  • Features
  • Projects
  • Marketing
  • Apps
  • Innovation
  • Reports
  • Showcase
  • Lovely Mobile Party
  • Lovely Mobile Report, Rankings & Awards
    • 2019
    • 2018
    • 2017
© 2022, ↑ Lovely Mobile News
Log in - Powered by WordPress - Gabfire Themes