Short form ads driving strong brand memorability, says Phoenix Marketing International
![Short form ads driving strong brand memorability, says Phoenix Marketing International Short form ads driving strong brand memorability, says Phoenix Marketing International](https://lovelymobile.news/wp-content/uploads/2018/11/PM_VideoArt-701x394.jpg)
Short-form ads (5-7 seconds long) are almost as effective at driving Brand Memorability as 15 and 30 second ads, according to new data from Phoenix Marketing International. Mining its Brand Effect in-market ad tracking database, the study analysed Brand Memorability, the TV viewers’ ability to remember each ad’s content and the brand 24 hours after […]