SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform

SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform

The video certification process gives SeenThis clients the option of having IAS validation of video metrics – an industry-first for video display  Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video […]

Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns

<strong>Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns</strong>

The Carbon Intelligence Platform, Cedara, has today announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce […]

SeenThis and Val Morgan Digital celebrate six months of carbon emission minimisation thanks to pioneering partnership focused on sustainability and performance

<strong>SeenThis and Val Morgan Digital celebrate six months of carbon emission minimisation thanks to pioneering partnership focused on sustainability and performance</strong>

Val Morgan Digital has successfully minimised carbon emissions across Buzzfeed, Fandom, The Latch and POPSUGAR thanks to SeenThis’ adaptive streaming technology Adaptive streaming technology platform SeenThis and Australian media stable Val Morgan Digital have successfully minimised carbon emissions over the past six months – with SeenThis’ Emissions Dashboard showing that the publisher has avoided over […]

Drive embarks on digital sustainability journey, starting with streaming technology partner SeenThis

<strong>Drive embarks on digital sustainability journey, starting with streaming technology partner SeenThis</strong>

Adaptive streaming technology will drive enhanced ad quality and minimised carbon emissions for Australia’s most influential automotive network Drive.com.au has announced a partnership with ground-breaking adaptive streaming technology company, SeenThis, to deliver its latest brand campaign whilst minimising its digital carbon footprint from creative delivery. With 30% of internet energy consumption being attributed to the […]

PubMatic partners with SeenThis

<strong>PubMatic partners with SeenThis</strong>

PubMatic (NASDAQ: PUBM) has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behavior in favor of more sustainable media, without compromising on advertising performance.    SeenThis’ proprietary video […]

SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns

SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns

 Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This […]

MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

<strong>MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising</strong>

Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]

SeenThis Launches Creative Platform to boost performance and reduce CO2 emissions in Digital Advertising

SeenThis Launches Creative Platform to boost performance and reduce CO2 emissions in Digital Advertising

The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns Adaptive streaming company, SeenThis, has launched a creative platform which enables clients to access its proprietary streaming technology to seamlessly build their own creatives; maximising quality with no file size limitations, whilst reducing the carbon emissions associated with digital […]

SeenThis joins Ad Net Zero UK and supports drive in the US

SeenThis joins Ad Net Zero UK and supports drive in the US

Adaptive streaming company SeenThis has announced its commitment to join the UK’s Ad Net Zero climate change steering group and will be supporting its drive to establish Ad Net Zero in the US this year. Ad Net Zero’s mission is to bring about collective industry action to dramatically reduce the carbon emission from the development, […]