‘Second screening’ makes people more likely to take notice of TV ads, according to MediaCom
![‘Second screening’ makes people more likely to take notice of TV ads, according to MediaCom ‘Second screening’ makes people more likely to take notice of TV ads, according to MediaCom](https://lovelymobile.news/wp-content/uploads/2018/05/MS-X360-App-Second-Screening-701x394.png)
People that use their phone or tablet while watching TV are more likely to follow up on a TV advert, contrary to what is believed within advertising circles. Viewers using a device while watching TV are 75 per cent more likely to actually follow up on an ad, according to research from MediaCom and ViewersLogic. […]