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Home»Posts tagged with»Second screening

‘Second screening’ makes people more likely to take notice of TV ads, according to MediaCom

By Newsroom on May 17, 2018   Latest, Marketing, Reports  

‘Second screening’ makes people more likely to take notice of TV ads, according to MediaCom

People that use their phone or tablet while watching TV are more likely to follow up on a TV advert, contrary to what is believed within advertising circles. Viewers using a device while watching TV are 75 per cent more likely to actually follow up on an ad, according to research from MediaCom and ViewersLogic. […]

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