QR Code-style Scannable Ads Coming to Snapchat

QR Code-style Scannable Ads Coming to Snapchat

Snapchat is reportedly developing a new ad product based on scanning print materials or another screen with the smartphone camera, QR code-style, in order to unlock content in its app. According to The Information, a potential use case would be as a way of accessing special offers. The product is set to roll out this autumn – unless […]