In-app mobile advertising poised for growth, according to Fyber and Sapio Research
Fyber, a big ad monetisation company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media agencies to invest in in-app advertising inventory. Traditionally, in-app purchases in free-to-play games and apps have dominated revenues in mobile. But advertising is coming on strong. The study by Sapio Research […]