SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution

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SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness. Led by OMD Hamburg, a leading media agency, the campaign successfully improved […]

SAP launches SAP Product Content Hub PIM solution

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SAP launches SAP Product Content Hub PIM solution

SAP has launched the SAP Product Content Hub, a cloud-based product information management solution (PIM). Providing master product data for customer-facing systems, including the SAP Commerce Cloud solution, SAP Product Content Hub allows for tight integration with the back office. The user interface allows business users, even those without IT expertise, to create and manage consistent, […]