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Home»Posts tagged with»Santiago Soengas

The programmatic ad fraud battleground: How to fight the good fight

By Newsroom on June 21, 2018   Latest, Marketing, News, Showcase  

The programmatic ad fraud battleground: How to fight the good fight

Ad fraud is a monumental challenge facing the entire digital advertising industry. According to Forrester about $7.4 billion was wasted on display ads in 2016, a figure set to rise to $10.9 billion by 2021. Juniper Research reported that total revenue loss owing to advertising fraud will reach a staggering $44 billion in 2022, rising […]

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