Barneys launches in-store VR experience for spring campaign, in partnership with Samsung

Barneys launches in-store VR experience for spring campaign, in partnership with Samsung

´╗┐ Barneys New York, the luxury specialty retailer, announced its spring campaign, Mantle, a virtual reality experience with the Martha Graham Dance Company and Samsung Electronics America. The iconic New York institutions have joined forces to create a virtual reality short film that blends fashion, technology and contemporary dance, premiering in Barneys New York stores […]