Firefly team with AccuWeather to deliver most dynamic campaigns ever available in OOH

By on    Latest, Marketing, News  

Firefly team with AccuWeather to deliver most dynamic campaigns ever available in OOH

Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, announced the launch of a first-of-its-kind integration with global weather forecasting leader AccuWeather, bringing weather-based dynamic content triggers to Firefly’s smart media platform. Alongside the new partnership, the company is also expanding operations to the streets of Chicago, Illinois and […]

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

By on    Latest, Marketing, News, Showcase  

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

 Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital  smart screens mounted to existing rideshare vehicles, is already proving to be a […]