Givenchy Rolls Out E-Commerce Platform to New European Markets

Givenchy Rolls Out E-Commerce Platform to New European Markets

Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is delighted to offer the givenchy.com experience to fans and followers in its five main European markets: the UK, Italy, Germany, Netherland and Spain. Overseen by artistic director Clare Waight Keller and designed in collaboration with the London-based agency R/GA, the site brings […]

Snap to Work with IPG on Startup Investment Program

Snap to Work with IPG on Startup Investment Program

Snap Inc. has been trying to secure deals with the world’s largest ad holding companies ahead of its initial public offering, but it isn’t just cozying up to the media buying firms that control billions in ad spending. The company, which owns popular messaging app Snapchat, has teamed up with ad holding company Interpublic Group […]

R/GA And Interpublic’s New Venture: Seeking The Next Great Marketing Tech Startup

R/GA And Interpublic’s New Venture: Seeking The Next Great Marketing Tech Startup

[Photo: Flickr user Takashi Hososhima] The Marketing Tech Venture Studio is billed as an advanced accelerator targeting startups in messaging, AI, bots, and machine learning. Over the last few years, advertising agency R/GA has taken its leadership and innovative approach to digital technology into the startup world by partnering with companies such as German retailer […]

Samsung creates mystery VR trail on mobile for Rihanna fans with clues to new album release date

Samsung creates mystery VR trail on mobile for Rihanna fans with clues to new album release date

Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]