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Home»Posts tagged with»Retail Buying Study 2018

One in 10 shoppers say social media impacts purchase journey, according to UM report

By Newsroom on October 4, 2018   Latest, Marketing, Reports  

One in 10 shoppers say social media impacts purchase journey, according to UM report

Research released on October 4 has shown that retailers that focus their marketing budgets on social media and smartphone campaigns might be on the wrong track – across the UK, fewer than one in ten shoppers (9%) say that social media forms part of their purchase journey. In addition, more than half (54%) still use […]

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