Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published on September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. […]
In its annual Martech Report, top ten international accountancy firm Moore Stephens, along with WARC, the worldwide authority on advertising and media effectiveness, has valued the global marketing technology market at an estimated $99.9 billion. The study, carried out amongst more than 800 UK, North American, Asia-Pacific and European brands and agencies was initiated to […]
Nearly 85 percent of consumers plan to spend the same or more on gifts as they did last year, with millennials almost 2X more likely to increase spend, according to new research. Ad tech firm OpenX released the findings of a UK survey conducted in partnership with The Harris Poll looking at consumer shopping ahead […]
Thirty-nine percent of smartphone users in the UK – the equivalent of 17 million people – believe they use their smartphone too much, according to the latest research from Deloitte. Generation Z smartphone users (16-24 years-old) are particularly concerned about their usage habits, with 61% (4.3m young people) believing they use their device too much. Deloitte’s […]
New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]
A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective. The research carried out by digital agency Code Computerlove, a fore-runner of product thinking as an approach, found some clear differences in the attitude, behaviours and methodologies of top-performing business versus the mainstream when it comes to their […]
Instagram is having more and more impact on people’s decisions every day with the app leading a quarter of its UK users to make a purchase based on content they’ve seen. According to a YouGov survey of 500 Instagram users in the UK, commissioned by influencing marketing platform Takumi, 25 per cent of UK Instagram users […]
Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey. The research, from The Manifest, a business news and how-to website, found that forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. The survey of 500 digital marketers […]
Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the […]
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]