Research unveiled on May 1 found that 36% of CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% expecting a focused CX programme to yield long-term customer loyalty and increasing sales over time. The survey of over 100 senior CX professionals from national and international brands of all sizes was carried […]
New research from Bing Ads shows marketers are yet to fully embrace the opportunity that is coming with rapidly-increasing consumer uptake of digital assistants and voice search. A study of 150 marketers and 1,000 consumers revealed that despite being used more than twice a day by the average consumer, voice search is not a current […]
While countless stakeholders are focused on harnessing mobile consumer attention, there’s little understanding of the first moments of attention – the moment the device is unlocked. To address this void, Verto Analytics announced its release of “The Mobile Unlock Journey,” a report drawing on the firm’s Android Smart Panel Data and providing a first-ever Mobile Unlock […]
IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For […]
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report. Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels […]
Criteo, the advertising platform for the open Internet, reveals that despite growing awareness of Customer Lifetime Value (CLV), a lack of digital skills, customer data, and organisational silos are holding back its use as an actionable business metric. In its 2019 report, Is ROI dead? The state of Customer Lifetime Value 2019, Criteo benchmarks CLV awareness […]
Liftoff, the leader in mobile app marketing and retargeting, released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report […]
Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]
Alibaba is the largest digital ad seller in China with its advertising revenues set to account for more than 32% of the market this year, according to eMarketer. Digital ad spend in China is predicted to grow 22% in 2019 to reach $79.82bn, and will account for 69.5% of paid media advertising this year. Alibaba’s net […]
22 per cent of UK households now own a voice-controlled digital home assistant device, such as an Amazon Echo or Google Home, doubling the 11 per cent figure recorded in 2017. Furthermore, according to EY’s latest digital home report, 41 per cent of households plan to own one of the in the next five years. The survey of 2,500 UK […]